With Amigos Social, boring days are officially cancelled.
Live in 12 countries and backed by over 800,000 amigos, it’s the easiest way to meet new people, make real connections, and collect stories worth telling.
I’ve been part of Amigos since day one in 2021, shaping the brand from the ground up from creatives and branding to the website and beyond. These days, my main obsession? Video content that feels native, human, and impossible to scroll past.
Creating scalable, genuinely content that pulls people in (mostly women 👀), builds trust, and keeps Meta’s content machine happily fed on a daily basis.
That’s been the mission since 2021.
We’ve tried it all. Begging users for content. Working with UGC creators. Showing up at events ourselves with a camera and way too much caffeine.
And honestly? Organising and shooting content ourselves was the most fun and delivered the best vibes. It just wasn’t scalable unless we cloned ourselves (still working on that).
Over time, we cracked the code.
The sweet spot turned out to be a smart mix of our own high-quality shoots and UGC creators who actually get the brand. Not staged, not salesy just real moments that feel native in-feed and earn trust instead of shouting for attention.
That hybrid approach? That’s what stuck. That’s what scales.
And that’s what’s been driving results ever since.
